What is a cookie?
Cookies are small pieces of data stored on your device when navigating websites. Cookies do not identify you specifically but instead identify your device or web browser. They allow the website to recognize your device and make your browsing experience more efficient and allow the website to function.
We use both session and persistent cookies on Passport Health websites. Session cookies stay on your browser while navigating through a website but disappear after closing the browsing session. Persistent cookies stay on your device for a set period of time, specified in the cookie, to help the websites you visit remember your settings for future visits to the site. If you require more information regarding the duration of a particular cookie used by Passport Health please contact us on the email below. We also allow third party cookies on our websites to track activity, performance and visitor count.
When you consent to allow cookies from Passport Health websites you enable the collection of data from your browsing experience for anonymised statistics. The purpose of these stats is to improve the site and personalize advertisements.
Additionally, you can turn off your web browser’s ability to accept cookies, which could disable parts of the website.
What is a Pixel?
Passport Health also uses tracking pixels, which are transparent graphic images (sometimes called web beacons or tracking beacons) that are placed on certain pages of our website. A tracking pixel collects certain electronic information from your webpage’s header, such as your IP address or browser and your location, which may be forwarded to an advertising platform for the purpose of providing advertising to you that is based on your personal interests. We also use tracking pixels provided by certain tools to allow us to see how you interact with our email marketing or website.
The types of cookies, pixels and similar technologies we use on our site include:
Strictly Necessary Cookies: These cookies are required for the website to operate, and cannot be turned off. Further, you cannot opt out of these cookies. You may set your browser to not accept cookies, including strictly necessary cookies, but certain parts of the website may not work. These cookies do not store personally identifiable information.
Functionality Cookies: These cookies allow our site and third-party tools to function correctly. These types of cookies allow our website to provide you with a more personal browsing experience and results as well as faster access to the site. For example, functionality cookies allow the site to recall the last clinic page you visited and display local phone numbers for our nationwide clinics.
Browser settings can be used to opt out of functionality cookies. Note that opting out may impact the functionality of our site. More information on using browser settings to opt out of functionality cookies can be found here.
Third party functionality cookies include:
Analytics/Performance Cookies: These cookies allow for collecting statistical data on how visitors use our website. These cookies do not collect info that individually identifies visitors but rather is aggregated/anonymized and intended to be used to improve site performance for better user experiences.
This site uses third party plugins/applications to help us track and analyze site usage. Third party services include:
Targeting or Advertising Cookies/Tracking Pixels: We use third-party service providers to track and analyze usage and statistical data from users visiting our website. Sometimes these cookies are used to track the performance of our advertising. Data points collected via these types of cookies do not include information that identifies you specifically unless you are signed into these third party services. If you are logged in to these third party services, captured data is owned by the third-party service – not Passport Health.
Below are third parties that place tracking technologies on our site:
Microsoft Ads Universal Event Tracking: used to collect anonymous information about user behavior when originating from a Bing browser search or advertisement, which helps us determine the effectiveness of our online campaigns. You can opt out of Microsoft Ads Optimization here.
DoubleClick: We use DoubleClick, associated with Google, to track how you use our website. This helps us target ads to you on other websites you visit. More information on opting out of DoubleClick tracking technologies can be found here.
Facebook Pixel: Facebook pixel is used to help analyze how visitors from that platform interact with our website and to target relevant ads to you on Facebook. You can opt out of these tracking technologies on our website by clicking Deny on our cookie notice banner. Information for updating your Facebook Ads settings can also be found here.
Google Adwords Conversion: Google’s conversion tracking is used to better understand performance and effectiveness of our search engine marketing campaigns. More information on opting out of Google advertising tracking technologies can be found here.
Google Dynamic Remarketing: Google’s dynamic retargeting technology is used to target search engine marketing to Google search engine users. More information on opting out of Google advertising tracking technologies can be found here.
Google Tag Manager: Google Tag Manager is used to dynamically manage marketing cookie scripts on our website. For example, we may install Facebook’s tracking pixel via Google Tag Manager. More information on opting out of Google advertising tracking technologies can be found here.
Please note, the above list of third-party service providers that place cookies on our website is subject to change and the list may not be exhaustive of all such providers at any given time.
How to manage cookies on our website
Users can also opt out of tracking cookies using individual browser settings. You can also set your browser to alert you when a website sets or accesses cookies. The ‘Help’ function within your browser should tell you how to do this. Keep in mind that using browser settings to opt out of cookies may prevent parts of our website from working properly, limiting your access to the site.
Links providing information regarding how you can control access to cookies for the major browsers are provided below:
More information on using browser settings to opt out of performance cookies can be found here.
How to contact us?
260 Adelaide Street East, Box 15
Toronto, Ontario, Canada